Matthew Curtis has partnered alongside world leading menopause doctor, Louise Newson, to create an innovative campaign with the ambition of breaking the taboo, igniting the conversation and creating more awareness and understanding of the menopause across the hairdressing industry. The campaign will support and be run in conjunction with the balance app.

Why?
The conversation on menopause is thankfully louder than ever. Yet despite this, hairdressers and stylists are still very ill-informed and badly educated on the subject. Matthew Curtis and Louise Newson have recognised that the very close bond and trusting relationship between hairdresser and client – combined with the intimate hair care services they provide – puts stylists in a very important ‘front line’ position to not only spot the early signs of menopause but to provide accurate, relevant and reassuring advice and support. By debunking the many myths and providing more education to hairdressers we can – as an industry – not only champion this important aspect of women’s health but individually make it easier for women to receive the right guidance much more quickly than ever before. All of which will tangibly improve the future health of women across the country.

The mission
Our mission is to educate the whole of the UK hairdressing industry on the menopause. We want professionals in our industry to stop, think and recognise how they can be a major catalyst in helping their clients and genuinely improve their lives. We want stylists to have more knowledge, more empathy and more accurate information to be able to help, support and more accurately advise their clients.